Job Description

Social Media Content Creator

The Social Media Content Creator creates engaging, high-quality content that brings the Bucknell story to life across the University's social media channels. Creates and supports community engagement, and executes social media initiatives that strengthen Bucknell's digital presence. Through authentic storytelling, compelling visuals, and platform-specific content, the Social Media Content Creator helps connect with prospective students, alumni, parents, and other key audiences while advancing the University's strategic communication goals.

Reporting Relationships:

• This role will report to the Social Media Manager

Work Schedule:

• Will include occasional evenings and weekends
• Casual employee (non-benefit eligible), typically working 10-20 hours per week, on an as needed basis
• May work up to 1,000 hours annually

Work Setting:

• Hybrid with both on and off campus work expected

What You Will Do:

• Creates engaging photo, video, graphics and written content for Bucknell University's official social media channels – including Instagram, TikTok, LinkedIn, Facebook and more.
• Manages the publishing and execution of content across priority platforms in collaboration team members.
• Captures, edits and produces short-form multimedia content optimized for each platform using various software tools.
• Develops creative content concepts and collaborates with the editorial and content strategy team to identify compelling student, faculty and staff stories.
• Writes platform-specific captions and prepares content for review, scheduling and publishing.
• Monitors comments, directs messages and engagement opportunities, responding appropriately or escalating issues as needed.
• Provides live social media coverage and capture content at campus events.
• Ensures all content reflects Bucknell's brand standards while maintaining an authentic, audience-focused voice.
• Perform other duties that support the University's digital communications and social media strategy.
• The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.

What You Will Bring:

Required :

• Bachelor's degree in marketing, communications, public relations or a related field.
• Minimum one year of professional experience managing social media for a brand, organization or agency.

Preferred :

• Experience managing or contributing to organizational or brand social media accounts.
• Familiarity with Adobe Creative Cloud, Canva or similar creative tools.
• Strong understanding of platform-specific content strategies, emerging trends and social media best practices.
• Experience in higher education communications or student-focused marketing.

Knowledge Areas and Skills :

• Demonstrated experience creating engaging content for Instagram, TikTok and other major social media platforms.
• Strong photography, videography and mobile content creation skills.
• Experience editing short-form video using CapCut, Adobe Premiere Rush, Adobe Premiere Pro or similar software.
• Excellent written communication skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively with students, faculty and staff.
• Ability to work independently while collaborating with cross-functional creative teams.

Physical Requirements:

• Ability to move throughout campus and occasionally lift or transport photography/video equipment.

Job Exempt: No

Salary Range: 25.00-25.00

The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and our overall compensation philosophy.

This role is not budgeted for visa sponsorship, all candidates must be authorized to work in the US without a need for current or future visa sponsorship.

Benefits: Eligible full- and part-time employees are compensated beyond base salary through our total rewards package that includes (but is not limited to):

• Flexible scheduling options determined by role;
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options
• An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)
• Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)
• Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods.
• A comprehensive employee wellness program including program incentives
• A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card

Inclusive Excellence: Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and seeks candidates who will contribute to a climate that supports the growth and development of a diverse campus community. We endeavor to enhance our capacity to value and capitalize on the cultural richness that diversity brings. We encourage all individuals to apply and do not discriminate in admissions, employment, educational programs and/or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.

E-Verify

Bucknell University participates with the United States Customs and Immigration Services (USCIS) E-Verify program. We will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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